How "Tide Pod" Social Media Rants are Hindering NextGen Ministry


I was born in May of 1963. In that month and year Winston Churchill retired from politics, dogs and fire hoses were used on black protesters in Birmingham, Alabama, Sean Connery premiered in 007 for the first time in US theaters, and Bob Dylan refused to perform on Ed Sullivan due to his song selection being censored because of its political overtures. On my exact birthday the Rolling Stones signed their first recording contract. Also, according to Wikipedia: “The sociological theory of a generation gap first came to light in the 1960s, when the younger generation (later known as Baby Boomers) seemed to go against everything their parents had previously believed in terms of music, values, governmental and political views. Sociologists now refer to ‘generation gap’ as ‘institutional age segregation.’” Ah, how soon we forget. I think we can file this under the category that there is nothing new under the sun. It is obvious that when we are dialoguing about reaching the next generation and cultural problem solving these days there is a significant issue of “institutional age segregation.”

Next Gen Ministry is front and center.
The Georgia Baptist Mission Board is attempting to make a priority of reaching the next generation. Probably because of information like this from 2014, written by then SBC president Ronnie Floyd: “80 percent of our 46,125 Southern Baptist Churches reported reaching and baptizing only 0-1 young adults according to the recent Pastors’ Task Force on SBC Evangelistic Impact and Declining Baptisms report released late spring. This means that 36,900 Southern Baptist Churches baptized zero to one young adult in an entire year” (https://baptistcourier.com/2014/08/southern-baptist-churches-must-reach-baptize-disciple-young-adults/). If the efforts to reach a future generation of Americans are to become anything more than pragmatic attempts to rescue institutional churches and conventions some basic underlying problems are going to need to be addressed.

Be consistent with your message.
If we say we value the next generation but belittle them and discount them in how we communicate and organize, we are contradicting our own order of values. I wonder if we'll look back at some point and realize that constantly criticizing and stereotyping the next Generation on social media was not conducive to connecting them to our congregations (http://www.pewinternet.org/2010/08/27/older-adults-and-social-media/). This generation didn't create the social world they inhabit. Adults who are often basically shouting at them via Facebook memes about “Tide pods” (a cultural outlier at best) and their views on social issues like school safety ought to give some consideration to that.
Also, if we say we value children and young adults but don’t prioritize our approach to ministry to reflect that, “we are like a noisy gong or a clanging cymbal” (1 Corinthians 13:1). If all we have to offer a succeeding generation is criticism there’s not much attraction in that. “Well preacher, if they don’t like the way we do things here, too bad.” We can put that on a bronze plaque on the wall once the church has closed its doors for good.

Missionaries or culture warriors? With as many as 200 million unreached people, North America is now a vast mission field. Based on my reading of social media, I think too many church members are culture warriors instead of missionaries. A culture warrior tries to change society by exerting moral pressure from outside. Their anger is so loud that the message of the Gospel (if it is prioritized) is obscured. Where is our Christian ethos in relating to people who are not connected to God? I think the currency for influencing culture has changed and too many Christians are trying to spend the old currency and wondering why nobody will accept it. The new currency is service and godly love; the old currency was political clout. The new currency is more Biblical than the old currency (Luke 22:24-27).

Lastly, many of our churches are going to have to wrestle with what it means to find healthy, Biblical ways to deal with the issue of “institutional age segregation”—the generation gap—if we are to be vital in another 20 years.

Blessings,

Bobby Braswell

Comments